There are many things that I’ve had to overcome in order to be successful in marketing and in order to bring in clients.
A lot of people don’t give a behind the scenes look at the challenges they’ve faced and the things they’ve had to deal with to get where they are. But I always aim to be open and honest about my journey so here are the things that I have had to push past in order to get to where I am today.
Today I am hitting new goals and bringing in more clients and more money than I ever have in my business. And I am on track to have a record year. But I want you to know that didn’t happen overnight.
So, here are the things I’ve had to overcome to get clients:
On a call with my coach two years ago, I realized that I was afraid of success because I didn’t truly believe that I could deliver the solution that my clients needed.
As we talked about my fear, I realized all the ways I was self-sabotaging. Once I worked through this, it was much easier to put myself out there and get visible.
We often try to control everything in marketing. But we have to realize that people respond and interpret things the way they do.
If you are so tied to an outcome you set yourself up for disappointment. Things don’t always work out the way you expect. And in many cases they work out in a better way!
Even if you feel like no one is watching, they are watching. The true test of someone who is successful in marketing is showing up no matter what. You need to talk to your audience even if they’re not talking back initially.
Be willing to show up for your audience even before they show up for you. You’re the expert, you’re the person who needs to guide your audience and show up for them even before they’re ready.
When you’re marketing yourself, someone is going to have an opinion of what you should do. But you can’t let the opinions of others dictate how you market.
The only person’s opinion that you should be worried about when it comes to marketing is the opinion of the person that you are trying to reach. If you’re listening to other people, how do you know that you are actually doing the things that are going to get you closer to that potential client?
Do you sometimes think you’re not good enough for something? Think you need more information to move forward? Worry that you’re not enough of an expert?
It wasn’t until I started believing 100% in the value that I provide that I started landing consistent clients. And this is something that still comes up for me! We may never fully overcome this, but we can work through it and take action even when we experience these negative feelings.
You many not realize it, but there may be a part of you that doubts there are enough clients to go around. When this shows up we start acting desperate, put pressure on ourselves, and get in competition with others.
There are actually more than enough clients, more than you can ever hope to serve! Once you start operating from that perspective, you show up from a place of confidence and you’ve removed the pressure so you bring in more clients.
Belief that I Can’t be Successful Where I Am
There was a part of me that did not fully believe I could be a successful business owner and a young mom of two. I thought I had to choose and I could not be both. But once I realized I could design my business the way I wanted it, that’s when I really started going after what I wanted.
Do you have a limiting belief because of a situation or stage of life that you’re in? What beliefs are you choosing to believe? What do you want most? What does success look like for you and why are you telling yourself you can’t have it?
How many times have you compared yourself to others? We keep comparing ourselves to other people when what you see is not their real life. People don’t talk about their hard times in business on social media.
Stop comparing yourself to others. You don’t know what they’ve been through or where they are in their journey. Every time you compare you’re making an assumption that may not be true. Stay in your lane and focus on you!
I hope this has empowered you and made you excited about your business and your marketing. And I hope it has given you some comfort because you are not alone in these struggles.
Are you willing to move through these challenges? I hope so – because there is someone out there who needs you to show up.
As always, email me at firstname.lastname@example.org to share your takeaways and any questions you have!
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