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Podcast 29

Episode 029: The Only Marketing Roadmap You Need


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Flying blind doesn’t do anyone any favors when it comes to marketing. Many people are flying blind because they’re trying to do everything at once.

But you need a system to get consistent clients. It’s not about doing everything. It’s about doing the right things at the right points.

A good marketing roadmap should build upon itself. This roadmap will show you where you are in your journey, where you need to be, and maybe some steps that you skipped over that are super important.

This is my proven method for helping my clients get clients.


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Mile Marker #1

Audience

The roadmap starts with your audience. You need to know who your audience is and you need to commit to an audience. You can’t get visible and grow your audience if you don’t know who they are.

Services/Offers

Then you have to know what you’re offering. What are your services, what are your programs, what are your offers? You can’t figure out what you’re offering if you don’t know your audience and if you don’t know what they want.

Market research is a big part of this. You need to ask your audience what they want. That will inform what you offer them.

Messaging

Now what do you say to your audience to communicate the value of what you offer? You need to get clear on what your messages are and use the words and phrases your audience uses to talk to them.

Mile Marker #2

Marketing/Visibility

When you have the foundation of your audience, services/offers, and messaging, the marketing and visibility comes easier. It is also easier to show up consistently. It is hard to show up consistently when you’re flying blind because you’re always second-guessing yourself.

You also need to know that you don’t have to be everywhere. Stay focused on one or two primary places to make connections and nurture your audience there.

Mile Marker #3

Mindset

As soon as you start putting yourself out there and getting visible, fears come into play. You may wonder if people will like you or you may feel like an imposter.

It is important to work through your mindset because you can’t be consistently visible with these fears. This is where many people stall out because they don’t have the support they need to push through this part.

Measurement

How do you know if something is working or not? First, you need to give things some time, at least a couple of months. But then you need to check in to see if something is working or not working.

Don’t let emotions get in the way and cause you to stop and start unnecessarily. That keeps you from making progress. You need to stay focused and properly measure your efforts.

However, there is no continuous cruise control on your marketing. You will have to go through this roadmap over and over again. The key is to make sure you follow these steps because this is a journey.

Remember, there is no failure unless you get out of the car all together!

If you want support with this and would like to talk to me about what this can mean for your business, send me an email at michelle@vroomcommunications.com. I’d love to talk with you!

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