I’ve always been a Type A, high-achiever. Like many women, when I became a mom, the “high achieving” part of my DNA didn’t go away - but it did need to shift to fit into the life I wanted for my family.
I hold absolutely zero judgment toward women who continue in their high-powered corporate jobs after having a baby, but for me? My success story needed to look different. It needed to include plenty of time to be at home with my babies AND provide for them too. (Yes, it’s okay to want both).
When I started my business, I was offering full-service marketing but within a year realized how limiting that was for my income goals. At one point I was actually working with 12 different clients and barely making $2,000 a month. When I shifted to 1:1 and group coaching options, everything opened up (including my schedule).
As a coach to other female coaches/strategists, I was able to provide what I couldn’t for my private marketing clients: give them the direction, guidance and tough love that ACTUALLY moves a business forward quickly and brings in the right clients.
It wasn’t a straight line from starting a business to overnight success. Like every successful entrepreneur, it was a rather squiggly line, but I learned how to pick myself up after each setback and come back stronger and smarter. Fortunately, I have a radically supportive husband, a business coach that knows all the right buttons to push and a team that helps my business run seamlessly. (If you want to know more details, I have several podcast episodes full of transparency on how I got to where I am today!)
The bottom line
There is mindset work and there’s strategy...and a little bit of grit. Bring me your grit and I will help you work through your limiting beliefs so that you can build the custom marketing strategy that will bring you a full roster of clients you love working with.