Analysis paralysis is when you feel trapped in the decision making process. You feel like you have to keep doing research, thinking about things, and reflecting on them. You’re stuck in the constant cycle of analysis and it keeps you from moving forward. It happens in every area of life, but here we’ll talk about it as it pertains to marketing.
Analysis paralysis is killing your marketing and your ability to get clients.
What does analysis paralysis in marketing look like?
You’re not picking an audience, not sure who to target
Constantly updating your website, adding things to your website without actually promoting it
Struggling to launch a program or service, too focused on details or logistics
Keep stopping and starting, changing direction instead of making progress
Engaging in self sabotage, not getting in front of your ideal audience
Not investing in support you need, stuck considering what kind of support you need
“Analysis paralysis is like running a race with a broken leg. It’s weighing you down, you’re not going to get very far. You’re dragging yourself along.” – Michelle Vroom
Before we talk about ways to move through this so it doesn’t keep derailing you, we need to talk about where it’s coming from.
Why are you stuck? What’s holding you back from making a decision?
Here are a few examples
Afraid of making a bad decision
Not aligned or all in on what you want
Don’t believe you can get results or that you’re an expert
Scared to get clients
Now that you’ve identified where your analysis paralysis is coming from, how do you move past it?
Steps to take action in spite of the fear you’re experiencing
Remind yourself of what you want. Visualize it, get specific.
Shift the focus back to the people you’re trying to serve.
Tell yourself what happens if you don’t more forward.
Make a list of all the reasons that you are the most qualified person to make this decision.
Give yourself permission to move forward.
True success doesn’t come from doing everything right the first time. The most successful people fall down and get back up.
Staying stuck keeps you stuck. I hope this gives you the clarity and courage that you need to move forward.
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