In this post I’m breaking down the top five reasons you’re not getting clients. And honestly? They’re probably not the reasons you expect.
Maybe you’ve gotten a client here or there, but if you have gone through long stretches without bringing in clients, chances are it’s due to one of these reasons.
I’ll be the first to admit this is a tough topic to discuss. It’s hard to admit when something’s not working and we just want the easy fix. But if you can really dive into why you’re not getting consistent clients, you’ll have so much more power to change things for the future.
You’re Not Confident.
Maybe you don’t believe in your offer. Maybe you don’t believe in your value. Maybe it’s a combo of both. If you don’t believe in what you’re putting out there, there is no way that your ideal clients will too. The first step that you need to take is looking internally. Why don’t you believe in what you’re putting out there? Is it because you’re doing something that you think you SHOULD be doing?
I always like to ask my clients this question: is there any part of you that DOESN’T think your audience is crazy for not buying your offer today? This question will help determine where your hesitation lies so you can fill in the “confidence gaps.”
You’re Playing the Comparison Game.
So many of us struggle with this! We compare ourselves to other people. We have this expectation that we need to be moving so much more quickly than we are and so we look to others for validation. We look at other competitors to see how far along they are and if we are not that far along, we beat ourselves up. When you’re too busy putting that much pressure on yourself, how in the world are you supposed to go out and get clients?
Keep in mind that every single thing you see posted on social media is there for a purpose. People want to show the best sides of themselves. Which means you’re not going to get an accurate look at what’s REALLY going on. So it’s useless to compare because you’re essentially comparing your worst moments to someone’s carefully curated highlights. Totally unfair and will only keep you feeling discouraged.
You’re Not Showing Up in the Right Places.
We know that we need to be in the right places but how do you really know where your audience is? The most simple response that I can give you is to ask! Ask your audience what groups they’re hanging out in, what podcasts they’re listening to, who they follow, blogs they read, etc. Get curious about their habits. You won’t seem like any less of an expert if you ask. In fact, the best experts (and most successful marketers) are the ones who assume nothing and ask about everything.
And don’t overthink it – your dream clients are literally all around you. I promise you they’re not hanging out at some secret party online where you need the password to get in 😉 Once you stop telling yourself that you don’t know where your people are or that it;s hard to find them, you’ll start to notice them all around you.
You’re Not Showing Up Regularly.
Once you know where your audience is, you need to start showing up. You can’t show up one week and drop off the face of the earth for a few weeks. Your audience isn’t going to know what to expect from you and they are not going to trust you. Marketing means showing up regularly – even when it doesn’t feel like anyone is listening. In fact, the earlier on you are in growing an audience the more is required of you. It’s normal to feel like you’re the only one speaking. Marketing to your audience is like being at a middle school dance – someone’s gotta make the first move (and it was usually the girls).
Regularly doesn’t mean 24/7, by the way. It’s about consistency. I’d rather you show up 2 times a week every week than 5 times a week for a month straight and drop off because you’re exhausted.
You’re Not Connecting With Your Audience Emotionally.
Marketing is all about building a relationship with your potential clients. One of the ways to do that is through your messaging. Many solopreneurs focus their messaging solely on themselves versus their clients. Their messaging lacks the emotional connection that’s needed for someone to buy.
Here’s a quick gut check: when you’re promoting your program or offer, are you focused on the logistics or are you focused on the end transformation the program will give your clients? If it’s the former, then your people don’t care. Seriously. They don’t want the nitty gritty details. They want you to paint a picture of what the future looks like for them. Tell them what’s possible after they work with you. Talk about how they’ll FEEL.
And no, this isn’t making a promise or guarantee. It’s telling your audience what’s in it for them and how things can change if they show up and put in the work.
Which area do you need to focus on? Drop a comment below & let us know your takeaways!
P.S. Struggling to figure out what activities will ACTUALLY bring you clients? Book a free marketing audit with my team today to figure out what’s holding you back from getting consistent clients. We’ll help you come up with an action plan (and cut some fluff from your schedule in the process).