Episode 017: Stop Trying to Be Pizza

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Chances are you’ve struggled (or are struggling) with this in your marketing – the need to please everyone.

This topic came up for me recently when I saw a plaque that read, “You can’t please everyone, you’re not pizza!” It is so true, isn’t it? 

How many of us in business are trying to please everyone? How many of us are trying to be pizza?

When you’re trying to be pizza you’re casting a wide net, trying to reach anyone and everyone. Trying to be pizza can look like a lot of different things. Maybe you’re not setting boundaries with your current clients. Maybe you are spending all of your time trying to be everywhere and anywhere. Maybe you’re afraid to really say what you want to say because you don’t want anyone to not like you or stop following you. 

It comes from a good place. I’m willing to bet you truly want to help everyone. You don’t want anyone to have a bad experience with you. That’s a great quality to have, but it can also be the reason why you’re not getting clients.

Before you can make a shift and turn things around, you have to get to the root of the problem.

1.     Why are you trying to be pizza in your business?

Maybe you’ve had some experiences in the past that have caused this. The need to please everybody can also come from a desire to control. Sometimes we think if we can get everyone to like us we can control the situation.

Really figure out what’s going on for you and why this is happening. If you never understand why, you’ll never figure out how to shift your habits and make new ones moving forward.

2.     What is the worst thing that could happen if you don’t please everyone?

If someone is offended by something you say or doesn’t like something you do, then it is best to find out now before you start working together.

A year ago, I had someone in my Facebook group abruptly leave the group, unfollow me on social, and unsubscribe from my email list…all in a 60-second span. Clearly she was upset and offended by one of my posts. I never figured out why my post offended her, and I’ll be honest…it stung for a few days. But after reflecting on the situation, I realized that she was not a good fit for my services and I was fortunate to have learned that now before I invested my time and resources in supporting her.

It can take some time (and mindset work) to get to a place where you don’t get bothered when people get upset, but once you do reach that place you can show up in your marketing with a new kind of freedom.

We allow our fears to becoming these big looming things inside of our head. And most of the time they don’t even happen the way we envision them. And even if they do, what is truly the worst-case scenario?

3.     What can you control?

In your marketing, what can you control?

You can try to make a list, but I’ll tell you right now, the only thing you can control is you. You can control how you show up, what you do, and how you respond. You cannot control what someone else does and whether someone else likes you.

The people who love what you’re about are going to be drawn even closer to you. That’s what you want. You don’t need to please everyone else because not everyone is your client, nor could you ever serve all of them if they were.

Your focus should be on that small group of people…your dream clients. If you don’t know who those people are, that could be a contributing factor here. It is easy to fall into the trap of wanting to please everyone if you don’t know who you’re serving.

Here are a few questions to help you determine who you want to serve:

  • Who do you want to serve?

  • Who would you spend the rest of your life serving if you had to?

  • Who has the greatest need for what you’re offering?

That’s how you stop trying to be pizza. Those are your people.

Don’t focus on big numbers. Think about the person that you’re serving. Most of us in service-based businesses only need a few clients to hit our goals. And if you only need a few, why are you trying to market to everyone?

Stop trying to be pizza. You’re not pizza. And that’s a good thing!

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