Everyone tells you to get more specific about your dream client.
But what if that’s actually the reason your marketing feels harder?
In this episode, I’m sharing why I think our industry has taken “dream client” advice too far—and how obsessing over the perfect client can leave you with fewer leads, less creativity, and a whole lot more frustration.
During the episode, I talk about:
- Why mentality, desire, and hunger matter more than revenue or business stage
- What really makes someone a great client,
- How to stop ruling people out before you’ve even had a conversation with them
If your marketing has started feeling forced or your audience feels “wrong,” this episode will challenge the way you’ve been thinking about dream clients.
Connect with me outside the podcast!
- Continue the conversation in the Market Like a Boss Facebook group.
- Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I’ll send over your very own Breadwinner Blueprint.
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