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Let’s face it: on the list of monetary priorities, social media may not rank very high. As a business owner, it’s easy to get caught up in paying bills, managing employees, finding clients, etc. But if you’re not careful, you’ll find yourself spinning your wheels with nothing to show for it.

I’m not going to give you a million reasons why you should invest in social media. Instead, I’m going to give you eight reasons why ignoring social media can hurt the business you’ve worked so hard to cultivate.