We live in a world where content is everything. Gone are the days when you could slap up a 200-word blog post (filled mostly with pictures) and call it a day. Now people want content that offers incredible value and is specific to where they’re at. Otherwise they won’t give you a second look.
Let’s face it: on the list of monetary priorities, social media may not rank very high. As a business owner, it’s easy to get caught up in paying bills, managing employees, finding clients, etc. But if you’re not careful, you’ll find yourself spinning your wheels with nothing to show for it.
I’m not going to give you a million reasons why you should invest in social media. Instead, I’m going to give you eight reasons why ignoring social media can hurt the business you’ve worked so hard to cultivate.
It’s time to make a change. It’s time to step outside of your comfort zone and put yourself and your business out there. Sure, you could keep going along on the same course for the next few years, and maybe even make a small profit doing it. But you’re holding yourself back from the chance to grow your business in a way you never imagined.
Remember when Facebook used to be the only social media channel? Now there are hundreds of platforms out there, each one promising to engage your audience and drive traffic to your website. Just because there are hundreds of channels out there doesn’t mean you should be on all of them. Less is more when it comes to social media. Too many companies try to tackle all of the channels and end up getting nowhere.