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social media marketing

How Social Media and Email Marketing Helped My Client Make an Extra $3.5K

I had a new client come on board last March with a very specific goal: increase attendance for a big conference in May. She had reached nearly half of her attendance goal, but needed an extra push to get to the finish line. Together we created a marketing strategy that focused on email marketing and …

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8 Reasons Ignoring Social Media Is Bad For Business

Let’s face it: on the list of monetary priorities, social media may not rank very high. As a business owner, it’s easy to get caught up in paying bills, managing employees, finding clients, etc. But if you’re not careful, you’ll find yourself spinning your wheels with nothing to show for it.

I’m not going to give you a million reasons why you should invest in social media. Instead, I’m going to give you eight reasons why ignoring social media can hurt the business you’ve worked so hard to cultivate.