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small business

6 Things to Do Before Marketing Your Business

So you’ve started a business. Congratulations! Now what? I see a lot of business owners launch a new business and immediately start marketing themselves…despite not having several essential tools in place. When you rush to market your business without doing your homework ahead of time, your efforts will fall flat. You won’t attract the right …

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16 Ways to Grow Your Business During the Slow Times

If there’s one thing I’ve learned in my first year as a business owner, it’s that business ebbs and flows. One minute you’re swamped with work and the next, you’re wondering where the heck all your clients disappeared to. There’s usually no happy medium – you’re either really busy or you’re not. The slow periods …

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8 Similarities Between Owning a Business and Running a Marathon

The two most overwhelming times in my life came within one year of another. The first was when I ran a marathon in Disney World two years ago. The second was when I started my business seven months ago. It’s no coincidence that those were the scariest (and most exciting) times of my life. The …

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8 Reasons Ignoring Social Media Is Bad For Business

Let’s face it: on the list of monetary priorities, social media may not rank very high. As a business owner, it’s easy to get caught up in paying bills, managing employees, finding clients, etc. But if you’re not careful, you’ll find yourself spinning your wheels with nothing to show for it.

I’m not going to give you a million reasons why you should invest in social media. Instead, I’m going to give you eight reasons why ignoring social media can hurt the business you’ve worked so hard to cultivate.

4 Things Holding Small Businesses Back From Marketing (are you making one of these excuses?)

It’s time to make a change. It’s time to step outside of your comfort zone and put yourself and your business out there. Sure, you could keep going along on the same course for the next few years, and maybe even make a small profit doing it. But you’re holding yourself back from the chance to grow your business in a way you never imagined.

Which Social Media Channel is Right For Your Business?

Remember when Facebook used to be the only social media channel? Now there are hundreds of platforms out there, each one promising to engage your audience and drive traffic to your website. Just because there are hundreds of channels out there doesn’t mean you should be on all of them. Less is more when it comes to social media. Too many companies try to tackle all of the channels and end up getting nowhere.