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8 Reasons Ignoring Social Media Is Bad For Business

Let’s face it: on the list of monetary priorities, social media may not rank very high. As a business owner, it’s easy to get caught up in paying bills, managing employees, finding clients, etc. But if you’re not careful, you’ll find yourself spinning your wheels with nothing to show for it.

I’m not going to give you a million reasons why you should invest in social media. Instead, I’m going to give you eight reasons why ignoring social media can hurt the business you’ve worked so hard to cultivate.

Which Social Media Channel is Right For Your Business?

Remember when Facebook used to be the only social media channel? Now there are hundreds of platforms out there, each one promising to engage your audience and drive traffic to your website. Just because there are hundreds of channels out there doesn’t mean you should be on all of them. Less is more when it comes to social media. Too many companies try to tackle all of the channels and end up getting nowhere.