If you’ve followed me for any amount of time, then you know that I don’t believe engagement matters as much as you think it does. It’s only one small part of your marketing (here’s the podcast episode where I talk about this in more detail).
That being said, I know how discouraging it feels to hear crickets on a post you worked hard to create or a group you’re showing up in daily. That’s why I’m dropping some of my best tips for boosting engagement and turning those crickets into clients.
Know your audience.
I talk about this all the time and I’m sure I sound like a broken record…but if you don’t know who your target audience is, how are you supposed to show up and target those clients? Get clear on who you want to serve and your messaging will become much more targeted.This will lead to more people commenting and engaging with your stuff because they can actually relate to it (fancy that!).
Share your successes AND failures.
Transparency is KEY. Sharing wins makes your audience see what’s possible for them. Don’t hide your success for fear of what others will think. On the flip side, sharing your failures also makes you more relatable and shows that you’ve been in your audience’s shoes before.
Take people behind-the-scenes.
The content that performs the best inside my FB group is ALWAYS my behind-the-scenes content. Let’s face it: people are nosy. They want to know why my business is so successful – including how much money I’m making. I don’t share everything (there is such a thing as TMI after all), but I do like giving them a peek behind the curtain. That way they can dream big for themselves.
Ask for engagement.
This is one of the simplest things, yet the most overlooked. Are you asking your audience to engage with you? If not, start. For example, I make sure when I go live that I’m intentional about asking people to comment or answer questions. Even something as simple as “drop an emoji if you can relate” usually generates engagement. That way I can see who’s watching and interested in my content (and you better believe they go right on my lead tracker so I can follow up with them).
Also, I truly believe that asking people about themselves is a great way to get them to engage. I schedule daily prompt questions in my group to boost engagement and open the conversation.
Tag people who would benefit from your content.
Remember that lead tracker I mentioned? That sucker comes in handy when I put out a post or live video that I want my potential clients (aka my VIP’s) to see. I tag the VIPs in the post or video and let them know I think they’d be interested in the topic. They love this because it shows I’m paying attention and that I’m committed to offering them value.
Show up consistently.
If you want your audience to engage with you, then you better show up for them. As in every day. If your audience is on the smaller side, this will require more engaging on your part before you start to see traction among your audience. It’s like being at a middle school dance: everyone feels awkward and no one wants to be the first one out on the dance floor. Be the person who steps out on the dance floor first and watch as your audience follows suit.
Which tip will you try to engage with your audience this week? Let me know in the comments below!
If you have a Facebook group of less than 100 members, my team is offering free 20-minute audits to review your group and help you develop a strategy for getting your first 100 members. Once you have your first 100, you can expect to land at LEAST one or two clients. Book your audit here.