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small business

6 Things to Do Before Marketing Your Business

So you’ve started a business. Congratulations! Now what? I see a lot of business owners launch a new business and immediately start marketing themselves…despite not having several essential tools in place. When you rush to market your business without doing your homework ahead of time, your efforts will fall flat. You won’t attract the right

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10 Ways You Can Become a Better Networker (and Get More Business While Doing It)

We’ve all heard the same phrases. Networking is a necessary part of business. It’s all about who you know. Having a well-established network will get you more sales. All that is true. Unless you’re not networking correctly. I know what you’re thinking. Isn’t networking just meeting people? How can I mess that up? Networking is

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How Social Media and Email Marketing Helped My Client Make an Extra $3.5K

I had a new client come on board last March with a very specific goal: increase attendance for a big conference in May. She had reached nearly half of her attendance goal, but needed an extra push to get to the finish line. Together we created a marketing strategy that focused on email marketing and

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How I Snagged an Associated Press Interview [and how you can get FREE publicity for your business]

I’m going to tell you exactly how I got an interview with the Associated Press… In my more than ten years of public relations experience, I’ve pitched the Associated Press many times. I’ve never gotten a story placement – until now. A few weeks ago, I pitched an Associated Press reporter who was writing a

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How to Find Your Target Audience (and get them to listen!)

As a small business owner, marketing is one more item on your already crammed to-do list. How are you supposed to find time to promote your products and services and run your business? You decide to hire someone to help or delegate the task to a member of your team. That person throws up some

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