You’re in this to win it, right? Being in business for yourself is no easy feat – but when done right, the rewards can be plenty. That said, there’s no way to see the results and growth you want without a successful marketing plan. Does it take some time to pull a marketing plan together? …
If you’re not building an email list, you’re missing out on a key tool to grow your business. Email marketing is one of the most effective marketing tactics – but is often underutilized. Many business owners don’t know how to build an email list, so they simply move forward without one (or they let an …
How many times have you heard that you need a fancy tool to successfully market your business? There is no shortage of consultants online telling you that their next big tool will change your business overnight. Chances are, that tool costs a lot more than you’re willing to spend. And (just as likely) that tool …
There is No Magic Formula to Market Your Business Read More »
So you’ve started a business. Congratulations! Now what? I see a lot of business owners launch a new business and immediately start marketing themselves…despite not having several essential tools in place. When you rush to market your business without doing your homework ahead of time, your efforts will fall flat. You won’t attract the right …
I have a confession. I started my business nearly two years ago without a marketing plan. Yes, that’s right – I own a marketing agency and I didn’t have a marketing plan. Do as I say, not as I do, right? The truth is, I’m not alone. Many small business owners are strapped for time, …
Top 5 Mistakes Business Owners Make When Creating a Marketing Plan Read More »
We’ve all heard the same phrases. Networking is a necessary part of business. It’s all about who you know. Having a well-established network will get you more sales. All that is true. Unless you’re not networking correctly. I know what you’re thinking. Isn’t networking just meeting people? How can I mess that up? Networking is …
10 Ways You Can Become a Better Networker (and Get More Business While Doing It) Read More »
I had a new client come on board last March with a very specific goal: increase attendance for a big conference in May. She had reached nearly half of her attendance goal, but needed an extra push to get to the finish line. Together we created a marketing strategy that focused on email marketing and …
How Social Media and Email Marketing Helped My Client Make an Extra $3.5K Read More »
If there’s one thing I’ve learned in my first year as a business owner, it’s that business ebbs and flows. One minute you’re swamped with work and the next, you’re wondering where the heck all your clients disappeared to. There’s usually no happy medium – you’re either really busy or you’re not. The slow periods …
16 Ways to Grow Your Business During the Slow Times Read More »
As a small business owner, marketing is one more item on your already crammed to-do list. How are you supposed to find time to promote your products and services and run your business? You decide to hire someone to help or delegate the task to a member of your team. That person throws up some …
How to Find Your Target Audience (and get them to listen!) Read More »
The two most overwhelming times in my life came within one year of another. The first was when I ran a marathon in Disney World two years ago. The second was when I started my business seven months ago. It’s no coincidence that those were the scariest (and most exciting) times of my life. The …
8 Similarities Between Owning a Business and Running a Marathon Read More »