communications

How to Find Your Target Audience (and get them to listen!)

As a small business owner, marketing is one more item on your already crammed to-do list. How are you supposed to find time to promote your products and services and run your business? You decide to hire someone to help or delegate the task to a member of your team. That person throws up some …

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8 Similarities Between Owning a Business and Running a Marathon

The two most overwhelming times in my life came within one year of another. The first was when I ran a marathon in Disney World two years ago. The second was when I started my business seven months ago. It’s no coincidence that those were the scariest (and most exciting) times of my life. The …

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4 Things Holding Small Businesses Back From Marketing (are you making one of these excuses?)

It’s time to make a change. It’s time to step outside of your comfort zone and put yourself and your business out there. Sure, you could keep going along on the same course for the next few years, and maybe even make a small profit doing it. But you’re holding yourself back from the chance to grow your business in a way you never imagined.