Most women struggle to show up in other groups because they’re afraid of breaking promo rules and potentially getting kicked out. So they stand by on the sidelines and watch as conversations happen all around them.
I don’t want this for you. Facebook groups are a gold mine for clients…if you know how to use them properly. Luckily for you I do – and I’m sharing my top 3 tips for finding clients in groups without breaking promo rules.
Join the right groups
People join different groups for different purposes. Your goal is to find groups where your people are seeking solutions for their problem. Otherwise you’re wasting your time.
When searching for the right groups, consider these questions:
- How does your ideal client describe themselves?
- What results does your ideal client want?
Once you’ve answered those questions, make a list of keywords you can search for in Facebook’s search bar. That will help you identify which groups your people are likely to join. That way you’re not wasting time in groups that aren’t going to bring you clients.
Provide Value
Now that you know WHICH groups to be part of, the next step is finding conversations to contribute to so that you can offer value. I spend 30-60 minutes a day searching for keywords that tie back to my area of expertise (I have a list of 10 I choose from). When I find posts that include those keywords, I respond and offer value first. For me, offering value looks like sharing a tip or a tool that’s worked well in my business. Most people are so focused on getting clients immediately that they will speak AT the person who posted and just drop links to their stuff. I encourage you to engage with that person first and start a real dialogue. That’s how you separate yourself from the pack.
PS. Just because there are 100 comments on one post doesn’t mean you shouldn’t weigh in too. Sure, others may have made similar comments but there’s only one YOU. Your perspective is always different and you never know who’s watching.
Promote Your Community.
After offering value on a post, I share a link to my community. Most people avoid this step because they don’t want to break promo rules, but I do it in a very specific way that doesn’t break rules. I will tell the person who posted that I talk more about this topic inside my group. I reference a particular live video or resource in the group (specific sells) and ask if they’d like the link to join. They almost always say yes – and then I share the link right there in the thread. Because I asked for permission first, this doesn’t break promo rules. Most rules are in place to prevent random, unsolicited posts from cluttering the newsfeed. When your resource is tailored to what the person is struggling with and you ask for permission, you’re not breaking any rules (though you still have to do your due diligence to ensure you understand every group’s guidelines).
The reason this step is so effective is because when you share the link to your resource or group on the thread, others watching will also join. I’ve had 10 or more people join my group just from a comment on one post!
When someone joins your group or downloads your lead magnet, now they’re in YOU’RE world. This means you have an opportunity to nurture the relationship…and that is what will lead to clients!
I hope this post motivates you to start showing up in other groups and make your voice heard. Clients won’t just magically appear in front of you…you need to get in front of your audience and be a resource to them. There are literally thousands of people out there who need what you have to offer. Will you show up for them?
PS. We model this strategy inside our group Market Like a Boss. To hear me break down this strategy in more detail check out this live video.