Month: April 2020

Episode 057: Don’t Make Assumptions About Your Audience

Making assumptions about your potential clients may hurt your marketing. In this episode of the Market Like a Boss podcast, I talk about what assumptions most people make about their audience and how to stop making them. Here are the top assumptions I usually hear: 1. People aren’t interested. 2. My messaging sucks. 3. My …

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How to Create Captivating Content in 5 Minutes

So you’ve decided to market your business. You’ve invested in a website and made sure your products and services are the best they can possibly be. You’re ready to usher new clients in the door.

Only you’re hearing crickets. No one is visiting your website. No one is calling or emailing to inquire about your services. You feel like you’re on a deserted island trying to flag down the rescue helicopter. And worse, you’ve spent a ton of money on marketing with nothing to show for it.

Episode 056: How to Repurpose Content (with special guest Ellyse Colson)

Most women struggle to put out content consistently. That’s because they’re not repurposing their content. When you repurpose content (vs. creating every single piece of content from scratch) you’re working smarter, not harder. That’s why I brought in content repurposing guru Ellyse Colson to give us all her tips in this week’s episode of the …

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