MEET THE GUEST:
Kathryn Binkley is an Integrator/Digital COO for visionary, growth-minded entrepreneurs scaling from 6 to 7 figures and the host of the In Light of Success™ podcast.
After 10 successful years in the marketing agency world, Kathryn ventured out to truly take control of the impact she could have on those craving success, flexibility, happiness and financial freedom. And she hasn’t looked back since.
Now five years later, Kathryn spends her days helping entrepreneurs solve their biggest business challenges, move past their mindset blocks, plan and implement high performance strategies that drive results and unlock their true business potential. With her no-nonsense, tough love approach and 15 plus years of experience, it’s never long before Kathryn’s clients begin to build a self-sustaining, wildly profitable business and a life that lights them up.
WHERE TO FIND KATHRYN ONLINE:
Website – https://www.alyght.com/
Instagram – @kathryn__binkley
In this tell-all episode of the Market Like A Boss podcast, I have a very special guest who has been a huge part of my business and life, Kathryn Binkley! She has been working with me for 2 years as my business coach and now serves as an integrator in my business – which is a high-level role equivalent to a COO that oversees/consults on all aspects of the business and integrates/streamlines all departments.
How cool is it that I’m able to share with you my coach’s perspective on where I was at when I started my business and my journey to where I am at now!
When I first jumped into a discovery call with Kathryn, I immediately thought that I have to hire her because I knew she was the person I’m supposed to work with. I can honestly say that I would never have been where I am now if it had not been for her guidance and support.
In this episode, Kathryn shares her views on some of my struggles early in my business…the same ones you might also be experiencing (like taking on clients who are not a good fit, undercharging, and being responsible for your client’s success). Kathryn also talks about how she approached my situation and helped me shift my mindset. Increasing my awareness on how I was thinking, as well as identifying facts versus feelings have allowed me to navigate through difficult circumstances and decisions. She has also helped me realize that things have to get messy in order for growth to happen.
Kathryn and I also discussed the growth of my business – from charging $80 an hour to hitting my first $10K month, and now becoming a 6-figure business owner. With Kathryn’s support, I have come to realize my real worth and have gained confidence in my ability to serve my dream clients!
Money is great, but what’s more important is how my success has impacted my life. I now have a new home where we’re raising a family and making memories together. I have also created jobs through my company and I’m able to invest in my community.
“It ultimately comes down to choosing what you want. Getting really crystal clear on what you want out of life means defining success for yourself. You have to realize that you not just desire success but you also deserve it.” -Kathryn Binkley
Don’t be afraid of investing in yourself and business. Kathryn was the first investment that I made for my business and I made that initial investment back within two months of signing on with her. Every time I invest in something, I rise to the next level. That’s because I act like the woman who’s already hit her goal vs. waiting for validation once I hit the goal.
The last lesson Kathryn shared during the episode – and the most important – is that you can change your situation at any moment. If you’re not where you want to be, try this exercise: write down all the reasons why you can’t reach whatever goal you have in your business. Then go back and identify how you are choosing to adopt these beliefs. If you want to grow in your business, then you need to take responsibility for your thoughts and your actions.
I hope this episode inspired you and showed you what’s possible with the right support!
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